Journalism is the profession that facilitates the presentation of a biased media perspective as a widely held public world-view. Individual journalists may envision their profession as having idealistic aspirations of investigative righteousness and lack of bias, but by and large they are recruited or restrained to promote their own biased sense of what is politically correct, or are constrained to promote the corporate perspective. On a daily basis, media packages are presented as information or significant opinion, and promoted as being material of intrinsic relevance to the recipient, although in fact most is selected on the basis of media, economic and political agendas. The bias and distortion is evident on many fronts. Presentation individuals in the visual media are selected for certain physical characteristics, so that substantial sectors of a typical community seem not to exist. One-eyed, toothless, bald, overweight, tattooed, paraplegic, old and ethnically unfavourable, do not have the ability to present information in an approved fashion. What are unreservedly favoured are celebrity clones who demonstrate a capacity to present the daily diet of death, assault, murder, gossip and intrusion from the global media supermarket with such a measured calm or engaging and reassuring intimacy, that the viewing population is able to develop a strong and enduring sense of normality. Other selected alpha individuals of unquestionable intellectual breath and cosmic awareness, are given the opportunity to summarize the issues of the day, or the thoughts of any expert in any field of endeavour whatsoever, into concise and explicit thirty second sound bites. Significant numbers of the population are thereby able to consolidate their gullibility.

Generally, the species which journalists should be able to emulate most successfully in the conduct of their profession are in the order Diptera...namely the flies. Though some are low-profile herbivores, most feed on dead or dying organic matter, or parasitize other animals. The blowflies in particular, fulfill their ecological function by locating all the rotten meat of scandal and personal misfortune and follow any odour that might lead to corruption and bloodshed. Although this function is just as desirable and necessary as in nature itself, and could either necessitate considerable bravery in such circumstances as armed conflicts, or considerable stupidity in the case of celebrity stalking, never-the less it is the predominant preoccupation with ordure that characterises the journalistic métier.

Whilst the private lives, misdemeanours, faults, mistakes and misfortunes of any sector of the population are deemed to be the domain of many forms of journalism, to be presented as public interest, never-the-less the journalists themselves have wisely excluded themselves from the detailed probings of their researches. They have thus retained almost exclusive occupation of whatever contrived moral high-ground is most appropriate for the circumstances. By refining the skill of performing initial stone-throwing, and editing out any nuances of latent hypocracy from the public presentation, professional journalism can simulate that essence of integrity, which is essential for the stability of democracy.

The natural advantages of deception and secrecy are exploited by humans in the media as well as anywhere else. Any form of government is a social expression of group self-interest and as a consequence will wish to influence the media to promote that self-interest by means of deception and secrecy...plausibly presented in a multitude of guises. Individuals are almost impotent when it comes to questioning the bias of corporate media deception. Even a social attempt to create a neutral media watchdog organization, with immediate omnipotent powers of rectifying the worst excesses of bias, would probably fail. Ensuring its own continuing integrity would be humanly impossible.