The advertising industry, in congratulating themselves for their creativity in using sex to advertise, is self-indulgently oblivious to the natural irony, that in fact it was sex that invented advertising. The various devious ploys of colour, scent, sound, movement and shape variations, were devised by sexual species to draw the attention of opposite sexes to one another. The sensitivity and effectiveness of such advertising strategies are often nothing short of astounding. Whatever sights and sounds and scents embody duckness, it is certainly more than adequate to ensure that any randy high-flying itinerants, will drop in to check out the receptivity of any local quacking talent.

The advertising industry has creatively expanded their basis to include amongst others things, greed, panic, utility, and despair. Whereas the various sexual species advertise in order to attract fertilization directly or indirectly, contemporary commercial advertising is more generally concerned with devising means of abstracting monies from potential customers rather than their sex-cells. It has to be admitted however, that in the sex-industry itself this would not be strictly true. Male clients of a female escort service would often have both money as well as gametes extracted.

Advertising is both an existential necessity and a commercial compulsion. One way or another, everything advertises its presence. The various attributes of things allow us to identify them and decide upon their significance or not to our circumstances. Brick walls advertise their presence to our vision, which if we ignore, will then make their presence known to our sense of impenetrability. A perfectly clear plate glass window only advertises when pushed. It is also very frequently convenient, that the overt advertising of flashing signs and the information in diverse tourist brochures facilitate the location of places and things we may need or want. Most tourists are profoundly grateful for the advertisement of signs and maps which indicate the location of public toilets in foreign countries.

It is however a tedious media phenomenon, that numerous commercial enterprises initiate intrusive and repetitious promotions, and indulge in attempting to generate artificial needs. It may not be the intended aim of such programs to get themselves fertilized, but the quality of their presentation and the often moronic product fantasy, is often sufficient to induce many in their supposed marketplace to wish they would. Or, if that is not practical, to at least have an award ceremony, where those responsible are subjected to a significant phallic implement event.